Redefining the Industry: RED Hotel Celebrates Its Women in Hospitality

This August, we’re turning up the volume on what it means to be a woman in the hospitality sector. While the industry has a reputation for its demanding pace and long hours, it’s here that female leadership and grace truly shine. At RED, Women’s Month isn’t just a calendar event. It’s a celebration of resilience, creativity, and the powerful stories of the women in hospitality. These are the women who make unforgettable guest experiences happen every single day.

From thoughtful leadership to the creative details behind the scenes, the women of RED are not just working in the industry; they’re redefining it.

They are the strategists, the creatives, and the operational masterminds. In a sector where roles are often traditionally defined, RED’s culture is different.

The brand champions a space where these diverse female talents are seen, heard, and given a platform to innovate. We asked a few of these powerhouse women to reflect on their journeys, and what they shared is bold, unfiltered, and deeply inspiring.

Voices of RED

‘Hospitality isn’t just about events, it’s about moments that live forever. Whether it’s creating magic for a graduation dinner or celebrating a life milestone with unforgettable details, I lead with empathy, balance, and authenticity. I show up as my true self, every day, all day.’

~ Jamie-Lee Goosen, Events Creative

Jessica Purchase, the hotel’s 2IC, echoes this theme of resilience and sees strength in navigating the industry’s demanding pace.

‘I believe resilience is strength. Hospitality keeps you on your toes, but with a clear mind and the right team, anything is possible. Women should demand more of the industry and of themselves. The ladder is there. Climb it.’

~ Jessica Purchase, 2IC

For Rumbie, leadership is less about ambition and more about connection. She believes true strength lies in emotional intelligence and intuitive service.

‘Strength is showing up and leading even when you’re running on empty. I use emotional intelligence and intuition to connect with guests and team members, because sometimes what makes the biggest impact are the unspoken things.’

~ Rumbie

What Today’s Women in Hospitality Look Like

These women are authentic. Leading with care, they believe in creating space for others to grow. They serve as mentors, innovators, and pillars of strength, proving that empathy is not a weakness but a superpower in this dynamic field.

This Women’s Month, RED is proud to spotlight the real individuals behind the brand. They’re not just part of the team; they are the team, and their voices are changing the game. Their collective impact builds a more inclusive future for the entire hospitality industry.