NIVEA MEN and Real Madrid Extend Partnership to 2030

NIVEA MEN South Africa is proud to join the global celebration as NIVEA MEN and Real Madrid extend their winning partnership for another five seasons, through to June 2030. For South African men in particular, it’s a partnership that blends the nation’s love of the beautiful game with NIVEA MEN’s mission to help men look and feel their best, on and off the pitch.

From the very first whistle, the NIVEA MEN x Real Madrid partnership has embodied what happens when preparation meets purpose.

Over the years, the collaboration has inspired millions worldwide and driven meaningful engagement, including more than 280 million digital impressions and 162 million video views globally. At its heart lies a belief both brands share: that success comes from teamwork, preparation, and care.

South Africa’s Football Culture and NIVEA MEN Real Madrid Partnership

What makes this even more exciting is that South Africa’s deep football culture makes this global partnership especially meaningful.

Whether it’s the roar of Soweto Derbies, kids practising drills in local parks, or communities rallying around their favourite teams, football continues to unite South Africans across generations. As a result, this partnership combines the local passion for the game with international brand development.

NIVEA MEN Real Madrid Limited Edition Partnership Range

As part of the renewed global agreement, fans can look forward to the first-ever NIVEA MEN x Real Madrid Limited Edition range, launching in late 2025 across more than 40 countries, including South Africa.

What’s particularly special is that the range will feature exclusive designs inspired by Real Madrid’s iconic players, marking the first time NIVEA MEN and NIVEA body care products, including the classic NIVEA Creme and Labello lip care, will carry the club’s branding.

Making the Invisible, Visible Campaign for the Partnership

To celebrate the partnership extension, NIVEA MEN and Real Madrid have launched a new social film titled “Making the Invisible, Visible.” The campaign highlights how NIVEA MEN acts as an invisible partner — not seen but always felt where it matters most: on the skin.

Just as a football jersey is a source of pride, skin is the invisible uniform every man wears, whether he’s scoring goals, working hard, or celebrating with friends.

Togetherness in South Africa Through NIVEA MEN and Real Madrid Partnership

‘At NIVEA MEN, ‘WE’ is always bigger than ‘I’ — a value we share with Real Madrid’s excellent team. We want fans to be part of this ‘WE’ feeling as well.’ ~ Tobias Collée, Vice President NIVEA.

The partnership continues to champion togetherness, a value deeply embedded in both football and NIVEA’s DNA. Beyond the field, NIVEA MEN supports global and local initiatives that build meaningful connections and promote inclusion.

In South Africa, this aligns with NIVEA’s ongoing commitment to fostering care and confidence across communities, including campaigns that celebrate men who lead with empathy, respect, and pride.

Stay Connected with NIVEA MEN South Africa

Ready to be part of the winning team? For more information about NIVEA MEN’s ongoing partnership with Real Madrid and to discover the complete range of products designed to help you look and feel your best, visit www.beiersdorf.co.za or www.nivea.co.za.

Additionally, stay connected with the latest updates, exclusive content, and behind-the-scenes moments by following NIVEA MEN South Africa on social media. Join the community on Instagram, connect on Facebook, and catch all the exciting video content on TikTok.

Whether you’re gearing up for your next match or want to elevate your daily grooming routine, NIVEA MEN has everything you need to perform at your peak.

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