Luxity Brings Designer Claw Machine to Sandton City

An unusual attraction is coming to one of Johannesburg’s busiest shopping centres this festive season.

From 18–24 December 2025, Luxity is bringing a larger-than-life claw machine packed with designer prizes worth hundreds of thousands of rands to Sandton City, along with a fresh perspective on luxury shopping.

This interactive experience offers more than just the thrill of the game; it represents a shift in the local high-end retail landscape.

Rethinking Luxury for the Festive Season

While the chance to win a R30,000 handbag or designer sunglasses is undoubtedly a drawcard, the pop-up serves a deeper purpose.

Located near Diamond Walk on level 6, the installation is designed to spark a conversation about how South Africans are rethinking the way they buy luxury.

Modern consumers are increasingly choosing pieces that hold their value, reduce waste, and can be loved for years or resold when it is time for something new.

‘More shoppers are moving away from impulse buys and looking for investment pieces instead. Pre-owned luxury lets you own the brands you love while making a choice that’s better for your pocket and the planet.’

~ Luke Calitz, Luxity Co-Founder

Education Meets the Luxity Circular Economy

The activation gives visitors a unique opportunity to play the claw machine while exploring authenticated pre-owned designer items. Beyond the entertainment, participants can learn how buying and selling luxury goods work within the circular economy.

This initiative is part game and part education, focusing on making luxury feel smarter rather than just shinier.

‘Our goal is to show that luxury can be both responsible and exciting. Whether you’re a long-time collector or just curious about pre-owned, this is the perfect place to start.’

~ Luke Calitz, Luxity Co-Founder

Accessing World-Class Brands via Luxity Boutiques

Established in 2016, the boutique stands as South Africa’s first omnichannel platform focused on buying and selling authentic pre-owned goods.

With physical stores in Nelson Mandela Square, the V&A Waterfront, Gateway Theatre of Shopping, and Menlyn Maine, the brand provides local access to prestigious names including Louis Vuitton, Rolex, Hermes, Chanel, and Gucci.

This latest Sandton City pop-up further cements their role in making high-end fashion more accessible and sustainable.

Join the Sustainable Style Movement

To stay updated with this exciting festive activation, you can explore the curated collections on the official Luxity website. For a closer look at their latest arrivals and behind-the-scenes content from Diamond Walk, following their Instagram profile provides daily style inspiration.

Additionally, you can join the growing community of conscious shoppers on Facebook or X (Twitter) to learn more about the investment value of your favourite designer pieces.

Engaging with these digital platforms ensures you never miss an opportunity to trade, buy, or win with the leaders in South African pre-owned luxury.

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