Lay’s Kettle Cooked Launch: A Fusion of Art and Flavour

The Lay’s Kettle Cooked Launch event brought together art, music, and culinary flair for a vibrant celebration at Keyes Art Mile, Johannesburg. From the moment guests arrived, excitement buzzed through the air as everyone looked forward to discovering Lay’s new premium Kettle Cooked range.

The dazzling evening was filled with creativity and immersive experiences around every corner of the chic Rosebank venue. As a result, Lay’s crisps weren’t just a snack—they became a cultural sensation, making the night truly unforgettable for everyone there.

Lay’s Kettle Cooked Launch: A Cultural Moment

The Lay’s Kettle Cooked Launch evening opened by showcasing a vibrant performance from award-winning musician Davina Gordon Goliath, while her soulful rhythms energised the venue.

Charismatic host Zola Ayabulela Mhlongo, with her lively energy, guided guests while teasing “The Lay’s Secret” to build excitement for the reveal.

A young lady with a Lay’s Kettle Cooked bag in her hand smiles for the camera, showing a potato chip in the other hand.

Guests at the Lay’s Kettle Cooked Launch event pose for a photo with a large painting in the background.

A Night of Music and Energy

At the launch of Lay’s Kettle Cooked crisps, renowned chef Wandile Mabaso truly stole the show. To kick things off, Wandile presented creative dishes that brought out the best in the crisps.

Meanwhile, as guests tasted each course, it quickly became clear that this was more than just a meal—it was a multi-sensory journey.

Lay’s Kettle Cooked Launch event guests are captured in a candid moment, holding up their phones to take pictures and videos of the stage, which features a large digital screen.

Culinary Artistry by Chef Wandile

The three bold flavours—Seared Rib Eye & Mushroom, Sea Salt & Black Pepper, and White Cheddar & Cranberry—were seamlessly incorporated into a menu that not only showcased their versatility but also elevated everyday snacking into an experience that felt genuinely luxurious.

All things considered, the night was a huge success. On top of the delicious food, the atmosphere was lively and full of curiosity.

Chef and guest speaker at the Lay’s Kettle Cooked Launch event stands on a stage with a microphone in hand, addressing the audience.

Lay’s Kettle Cooked Flavours Unveiled

Chef Wandile’s curated menu included:

Mozambiquan Prawn – Prawn aioli, potato textures, Thai sweet chilli
Duck Breast – 5 spice gastrique, apple purée, poached grape
Crisp Infusion Cranberry Cheddar Chipotle – 48-hour chipotle chicken, cranberry gastrique, bulgar wheat, quinoa, white cheddar cheese, cranberry chicken jus
Aged Perfection Sea Salt Pepper Ribeye – Pepper-seared aged ribeye, mixed black pepper crust, basil potato, oyster mushroom, smoked mushroom jus

The exquisite fine dining menu served at the Lay’s Kettle Cooked Launch event.

A Multisensory Experience

The Lay’s Kettle Cooked Launch event truly set the scene for something special, as it acted as a vibrant stage for unveiling the premium crisp range.

The bold new flavours surprised guests who eagerly awaited their reveal, creating excitement through a clever build-up of secrecy.

Then, to top off the experience, a dazzling closing performance brought together creativity, culture, and celebration, perfectly capping the night’s sensory spectacle. All in all, it was an unforgettable launch brimming with energy and flavour.

Voices from the Partners

“The launch of Lay’s Kettle Cooked was always about more than just introducing a new product, it was about creating an experience that speaks to the premium quality and craftsmanship of this range. Bringing together art, music, and culinary creativity allowed us to share ‘The Lay’s Secret’ in a way that truly resonates with our audience. We’re thrilled with the response and excited to see how consumers embrace this new chapter in the Lay’s story.”

~ Tongase Dhlakama, Potato Chips Marketing Lead for PepsiCo South Africa

The Lay’s Kettle Cooked range is now available nationwide at selected stores, offering consumers a premium snacking experience that is bursting with flavour and perfectly crafted for every occasion.