Jetour South Africa Earns Gold Status Again in 2026 NADA Dealer Satisfaction Awards

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Chinese SUV brand continues its rapid rise with back-to-back dealer satisfaction wins

Jetour South Africa has once again been recognised as one of the country’s leading automotive brands after achieving Gold Status in the 2026 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Awards.

Powered by WesBank, the annual survey is one of South Africa’s most respected measures of manufacturer support and dealer relationships. The awards celebrate brands that consistently invest in their dealer networks and deliver strong business partnerships.

A second consecutive Gold Status achievement

Celebrating its 30th anniversary, the NADA Dealer Satisfaction Index has grown from just seven participating manufacturers to 36. It is independently researched by Lightstone and provides valuable insights into the relationship between vehicle manufacturers and their dealer partners.

For Jetour, the achievement is particularly significant. The brand has been in South Africa for less than two years, yet it has already secured Gold Status for the second year in a row.

According to Nic Campbell, Vice President of Jetour South Africa, the award reflects the company’s long-term commitment to its dealer network.

“From day one, we’ve believed our dealers are central to our success. We’ve continued to invest in collaboration, training, after-sales support and the tools they need to deliver an exceptional ownership experience.”

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Jetour’s impressive growth in South Africa

Since launching locally in September 2024, Jetour has become one of South Africa’s fastest-growing automotive brands.

The company entered the market with the Jetour Dashing and Jetour X70 Plus SUVs before expanding its range with the rugged T-Series and, later, the T-Series i-DM plug-in hybrid models.

Its growth has been remarkable. Within just ten months, Jetour entered South Africa’s top 15 passenger vehicle brands before climbing into the country’s top eight automotive manufacturers.

June 2026 became the brand’s strongest sales month to date, with 2,054 vehicles sold, representing around 5.3% of all new passenger vehicle sales.

Earlier this year, the Jetour T2 also made history by becoming the first Chinese vehicle to win the prestigious South African Car of the Year title.

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Expanding dealer network and latest models

Jetour’s expanding footprint has played a major role in its success.

Its dealer network has grown from 40 dealerships to more than 55 nationwide, giving customers greater access to sales and after-sales support.

The brand has also introduced refreshed versions of the Dashing and X70 Plus, featuring updated styling, enhanced technology, improved comfort and additional safety features.

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What the NADA DSI measures

The 2026 NADA Dealer Satisfaction Index recorded its highest participation yet, with 1,610 dealer responses across the passenger, light commercial and commercial vehicle sectors.

Manufacturers were evaluated across three key categories:

Dealer Friendly (20%)
Investor Friendly (40%)
Customer Friendly (40%)

Jetour’s second consecutive Gold Status highlights not only its growing market presence but also its commitment to building strong partnerships with dealers while delivering an increasingly competitive SUV range for South African motorists.

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