Gucci The Tiger: A Star-Studded Cinematic Unveiling

Gucci The Tiger is a captivating short film that introduces the House of Gucci’s latest vision in style.

Not only does the film showcase looks from the much-anticipated Gucci: La Famiglia collection by Artistic Director Demna, but it also marks a bold new chapter for the brand.

Directed by Oscar-winner Spike Jonze alongside Halina Reijn, this dazzling short made its big debut in Milan on 23 September 2025.

Official key art for the short film Gucci The Tiger, directed by Spike Jonze and Halina Reijn, featuring a woman in a long black gown.

A Tale of Balance and Breaking Points in The Tiger

The narrative of The Tiger film centres on Barbara Gucci, Head of Gucci International and Chairman of California. For her birthday, Barbara decides to gather her children and a special guest at the family home.

Even so, beneath that highly polished surface, she’s struggling to keep everything in balance: maintaining the company’s reputation, impressing an honoured guest, fulfilling her role as a mum, and desperately trying to keep control.

But as the evening takes an unexpected turn, Barbara’s carefully maintained façade starts to crack, leaving the family to search for a new way forward.

Actress wearing a fur-collared tiger-print coat and shorts look from the Gucci: La Famiglia collection featured in the Gucci The Tiger short film.

Demi Moore in a red coat standing next to her character's portrait, Barbara Gucci, wearing a look from the Gucci La Famiglia collection.

A Stellar Ensemble Cast For The Gucci The Tiger

The Tiger features an impressive cast, with Demi Moore taking the lead as Barbara Gucci—her performance is an absolute masterclass in poise and fragility.

Meanwhile, Edward Norton and Ed Harris bring extra gravitas to the family dynamics.

Plus, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani all deliver vibrant, layered performances.

Altogether, each actor brings something unique, giving the film real energy as it dives into the push and pull of family and business life.

This project was a rare opportunity to blend fashion with raw human stories.
~ Spike Jonze, Director, Gucci The Tiger

Ed Harris in a dark suit and red tie, seated in a plush chair, a cast portrait for the Gucci The Tiger short film promoting the La Famiglia collection.

Actress in a deep red dress, carrying a bamboo handle handbag, wearing a fur coat over her shoulder.

Exclusive Screenings in Global Fashion Capitals

Gucci brought The Tiger to a handful of special screenings, which drew in both fashion fans and film buffs.

First up, the film made its debut in Milan on 23 September 2025. After that, it screened at Cinema Village in New York City the very next day.

Finally, the tour wrapped up with a more intimate showing at Palazzo Mezzanotte in Milan on 25 September, giving guests one last chance to catch this cinematic gem up close.

Actresses Julianne Nicholson and Heather Lawless in identical dramatic black gowns with sculptural collars.

Ronny Chieng in a black suit and tie, a cast portrait, standing against ornate gold and olive patterned curtains.

Gucci’s Vision: Fashion Meets Film

With Demna at the creative helm, Gucci The Tiger lifts the La Famiglia collection to new heights, telling a story that’s every bit as bold as the standout designs themselves.

What’s more, the collaboration between Spike Jonze and Halina Reijn gives the film its distinctive spark, blending high fashion with a genuine sense of emotion and story.

This project underscores Gucci’s commitment to pushing boundaries, merging the worlds of couture and cinema in a way that captivates and inspires.

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