PRESENTING GENERATION GUCCI

Presented as a lookbook shot by Demna of an imaginary Gucci show that never happened, Generation Gucci represents his ongoing research into archival and visual codes across different eras of the brand’s history, seen through Demna’s lens.

Revealing his personal vision for the house, which you can look forward to in January, Demna combines different generations of product and imagery into one aesthetic narrative.

GENERATION GUCCI: THE LOOK

The highly anticipated looks open with lightweight tailoring in an archival silk faille woven to simulate an aged handfeel.

By foregoing buttons, sartorial womenswear fastens with a minimal of just clasps: 2-piece suits with leggings-fit pants and the ultimate Gucci pencil skirt.

Minimal jeans also feature a seamless construction, invisible pockets, and concealed closures.

INTRICATE PATTERNS AND SHEER BASES

Refined travel suits in silk offer the comfort of pyjamas, while surfer wetsuits also inform the lines of a technical mockneck and a bodycon leather jacket.

Textured coats not only have the lightness and ease of a peignoir, but are cut from strips and pieces of shearling with silk, goat hair, and feathers, linked in intricate patterns atop sheer bases and linings.

GENERATION GUCCI PARTY WARDROBE

A party wardrobe emerges—made up of underwear-inspired garments worn with silk blousons, draped miniskirts with matching tops, and, in addition, minimal gowns in fluid jersey and silk chiffon.

Meanwhile, in reimagining 70s and 90s House signatures, racer jackets feature a Web stripe, while belts debut a sliced interpretation of the iconic Double G buckle.

Alongside this, you’ll find head-to-toe leather and suede looks, as well as equestrian-print silk ensembles inspired by archival silk scarves.

GENERATION GUCCI FOOTWEAR

Footwear, defined by sleek lines: Valigeria-inspired ballerinas are back in men’s sizes, and streamlined loafers, made with the unstructured lightness of dancing shoes.

Stilettos with cushioned footbeds have innovative seamless heels, and classic loafers dotted with metal spikes suggest heirlooms customised by their new owner.