Imagine New Possibilities: Epson Announces Partnership with Global Music Icon Shakira

Epson, a global technology leader in visual and printing solutions, has named international music icon Shakira as its new official ambassador for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. The strategic Epson and Shakira partnership features a globally known musician, entrepreneur, innovator, and mother. This collaboration aligns with Epson’s dedication to providing accessible and sustainable technology. The goal is to empower individuals. This collaboration consequently underscores Epson’s commitment to fostering innovation, empowerment, and entrepreneurship across the globe.

The Epson and Shakira Partnership: A Shared Vision

The new partnership with Shakira will launch as part of Epson’s “Imagine New Possibilities” campaign. Specifically, this builds upon existing collaborations where the music star represents other regions across Epson’s global footprint. In essence, it will incorporate a range of initiatives that champion youth creativity and innovation. The new campaign aims to inspire the next generation to explore new possibilities while boosting confidence, creativity, and performance. Fostering an environment where imagination can thrive encourages individuals to fully embrace their potential.

Inspiring the Next Generation Through This Collaboration

Every day, Epson demonstrates its commitment to delivering technology that enriches visual experiences and enhances creative capabilities. Through its state-of-the-art visual and printing solutions, Epson enables students to transform ideas into reality. In addition, it provides entrepreneurs and small businesses with accessible tools to visualise, design, and create their dreams. The company also supports educators in delivering immersive, hands-on learning experiences and, ultimately, helps families capture, preserve, and share their most meaningful moments.

“At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality. By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big,”

~Timothy Thomas, Country Manager at Epson South Africa.

A Union of Innovation from the Two Brands

As a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, Shakira holds a reputation for embracing new opportunities and tackling creative projects with bold ideas. In a similar fashion to Epson, the artist continuously pushes boundaries, challenging conventions and delivering bold, inspiring results. For this reason, the partnership between Epson and Shakira officially launches on 1 July, featuring the music megastar across multiple platforms, including digital media, retail experiences, and educational initiatives throughout

For more information about Epson, visit www.epson.co.za