Clarins: Celebrating Male Teachers as Social Fathers

In a powerful new initiative, Clarins honours social fathers, beginning with a campaign to acknowledge the dedicated male teachers at Johannesburg’s The Ridge School. The initiative culminated in their participation in the Gentlemen’s Brunch, an event hosted by Amanda Dambuza through her mentorship platform, Vastly Sage.

Nthabiseng Makhokha, Clarins’ communications specialist, explains that Clarins’ marketing executive, Bronwen Olivier, inspired the campaign after feeling a deep appreciation for the male teachers at her son’s school. “She thought about how these men could have chosen any other career, but they have become role models and mentors for the boys they teach,” she says.

This certainly reflects their sense of purpose and addresses the broader concept of ‘social fathers’—men who, though not biological fathers, guide boys in understanding community norms, particularly in South Africa where many children are raised by single mothers.

A Platform to Honour Male Mentors

When Clarins learned that Amanda Dambuza, a long-time brand collaborator, was hosting a Gentlemen’s Brunch, they saw a distinct opportunity to amplify their initiative by sponsoring the event and inviting the teachers to attend.

This marked the first time Amanda addressed men’s needs through Vastly Sage—which typically focuses on women’s issues—and was also the first time Clarins launched such an initiative. Nthabiseng notes the importance of a platform that acknowledges men’s challenges and their evolving societal roles, a mission that aligns with Clarins’ longstanding support for men through its product range.

Insights Shared While Honouring Social Fathers

The Gentlemen’s Brunch featured an impressive line-up of male personalities who shared their insights on issues affecting men today. With Clement Manyathela as MC, the programme accordingly included Reverend Motlhakane and Simphiwe Pakhakathi on grief; Dr Mzamo Masito on societal expectations of men; and Professor Kopano Ratele on fatherhood, mentorship, and redefining masculinity. The discussion also included Mayur (Miles) Bhana on the power of owning your story, Muzi Mthabela on modern fatherhood, and Theo Ngobeni on identity, care, and style. The event fostered open dialogue, thereby highlighting the need for such platforms that encourage men to discuss their experiences.

How Honouring Social Fathers Create Safe Spaces

Nthabiseng emphasises the value of the wisdom the speakers shared at the brunch, underscoring the need for spaces where men feel comfortable addressing their concerns. “Women are far more proactive when it comes to safeguarding their mental health; they won’t hesitate to ask a friend for advice or consult a therapist, but men are more reticent,” she says. “Creating a safe space where they feel able to share their concerns is the first step towards effecting major change.” This kind of openness can without a doubt create a ripple effect, encouraging future generations to continue these vital conversations.

A Lasting Commitment to Honouring Social Fathers

The Clarins’ initiative ultimately reflects its commitment to supporting communities by spotlighting their invaluable contributions. It is a powerful example of how Clarins honours social fathers, and through fostering dialogue and celebrating mentorship, the brand aims to inspire lasting change.

For further information, visit www.clarins.co.za.

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