Beyond the Wine Route: Discover Franschhoek’s Hidden Craft Beer Destination

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One of the world’s rarest Belgian brewhouses, Hey Joe Brewing Co., is waiting just outside Franschhoek

When people think of Franschhoek, award-winning wineries and vineyard lunches usually come to mind. But just three kilometres from the village lies one of the Cape Winelands’ most unexpected attractions.

Hey Joe Brewing Co. has quietly become a must-visit destination for travellers looking to experience something different. Home to a beautifully restored 1961 Belgian copper brewhouse — one of only three historic “De Halve Maan” brewhouses still operating worldwide — the brewery offers visitors an authentic craft beer experience unlike anywhere else in South Africa.

Located on the same property as @Franschhoek Hotel, it combines exceptional brewing, relaxed dining and boutique accommodation, making it an ideal stop on any Cape Winelands itinerary.

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A Working Brewery You Can Experience First-Hand

Unlike many breweries where production happens behind closed doors, Hey Joe Brewing Co. places visitors at the heart of the action.

The taproom overlooks the gleaming copper brewing equipment and fermentation tanks, allowing guests to watch the brewing process while enjoying a tasting flight or a freshly poured pint.

Open daily from 11am until 10pm, the brewery produces an impressive selection of Belgian-inspired craft beers throughout the year.

Signature favourites include:

Session IPA bursting with mango, citrus and guava
Belgian Blonde Ale
Crisp Belgian Lager
Winter Pale Ale
Rich Belgian Stout
Belgian Wit infused with coriander and orange peel (summer)
Belgian Cherry Beer matured with real cherries (summer)

Whether you’re a seasoned craft beer enthusiast or simply curious to try something new, there’s a style to suit every palate.

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A Family-Friendly Stop in the Cape Winelands

Hey Joe Brewing Co. isn’t just for beer lovers.

Families will appreciate the spacious outdoor setting complete with a dedicated children’s play area and jungle gym, making it easy for parents to relax while little ones stay entertained.

The restaurant serves breakfast daily for guests staying at @Franschhoek Hotel before transforming into a casual lunch and dinner destination. Expect hearty steaks, gourmet burgers, seasonal dishes and relaxed Winelands hospitality.

Better yet, the venue is pet friendly, making it ideal for a leisurely afternoon with the whole family.

A Unique Venue for Weddings, Celebrations and Corporate Events

With its exposed brickwork, polished copper brewing equipment and striking stained-glass features, the brewery offers one of Franschhoek’s most distinctive event spaces.

The venue accommodates between 30 and 120 guests across indoor and outdoor spaces and has become a sought-after location for:

Weddings
Corporate functions
Product launches
Year-end celebrations
Private parties
Film productions

The authentic brewery setting creates a memorable backdrop that requires very little embellishment.

Stay the Weekend at @Franschhoek Hotel

For visitors wanting to extend their Winelands escape, @Franschhoek Hotel sits just steps away from the brewery.

Surrounded by vineyards and mountain views, the boutique hotel offers elegant accommodation alongside wellness facilities, an indoor aerobics pool and conferencing spaces, making it equally suited to romantic getaways and business retreats.

Its location also provides easy access to Franschhoek’s celebrated wine estates, restaurants and scenic attractions while offering guests a refreshing alternative to the traditional wine route experience.

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A Different Taste of Franschhoek

“People come to Franschhoek expecting wine, and they should — this valley does it brilliantly,” says Brewmaster Etienne Louw. “But we’ve spent years building something different just down the road. Every beer we make is properly artisanal, brewed right here in a copper brewhouse you can stand next to and watch. Whether you’re visiting for the afternoon or staying next door at our hotel, it’s a complete experience with great beer, delicious food and space for the whole family to enjoy.”

For travellers looking to discover another side of Franschhoek, Hey Joe Brewing Co. proves that South Africa’s wine capital has more than one reason to raise a glass.

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