ASICS Launches the New GEL-CUMULUS™ 27: Lightweight, Cushioned and Ready for Anything.

ASICS is proud to introduce the latest addition to all-day, everyday running comfort, the GEL-CUMULUS™ 27. Whether you’re pushing the pace or keeping it casual, this shoe is designed for new and experienced runners who crave a plush and responsive shoe, it is your go-to companion whether logging daily miles, tackling long runs, or simply staying active. The GEL-CUMULUS™ 27 offers enhanced comfort, responsiveness and durability, making it a versatile option for daily training or casual wear.

The GEL-CUMULUS™ 27 features PureGEL™ technology, which provides softer shock absorption for a smoother stride. Combined with FF BLAST™ PLUS cushioning, this shoe delivers a lightweight, soft feel that helps reduce impact and keeps you moving effortlessly with every step. The engineered mesh upper enhances breathability while offering a secure fit, offering runners a glove-like fit that ensures maximum comfort over long distances.

In addition, the GEL-CUMULUS™ 27 doesn’t just perform, it makes a positive impact and is committed to sustainability. The GEL-CUMULUS™ 27 is crafted with at least 75% recycled materials, helping to reduce waste and carbon emissions without compromising durability. Plus, the sock liner uses a solution-dyeing process that cuts water usage by 33% and reduces carbon emissions by 45%, making it a responsible choice for environmentally conscious runners.

The AHAR™ rubber outsole adds extra durability and grip for the road, with its combination of soft cushioning, lightweight design and long-lasting construction, the GEL-CUMULUS™ 27 is built to handle it all with cloud-like comfort and unbeatable support.

The new GEL-CUMULUS™ 27 is available at Sportmans Warehouse, Totalsports, Takealot, BASH, The Athelete’s Foot, Kloppers Sport, The Sweat Shop, RUN Store, Durban Runner, Randburg Runner, Sports SA and others for R2999.99